Case study

Kiddyland Montessori: 12% Increase in Occupancy With Targeted Marketing Strategies

A carer and children sit on the floor forming a circle

Background

Kiddyland Montessori, situated in the heart of Hurstville, NSW, is a well-positioned childcare centre renowned for its Montessori-based early learning approach. Despite its strategic location, the centre faced significant challenges in attracting new families due to extremely high local competition and ineffective lead acquisition strategies.

Challenge

The competitive landscape in Hurstville posed a substantial challenge for Kiddyland Montessori. With numerous childcare options available, the centre struggled to stand out and attract new clients. Additionally, their existing marketing materials and branding did not effectively communicate the unique advantages of their Montessori program.

Early Learning Solutions was engaged to tackle these issues through a three-pronged approach focused on targeted marketing, marketing consultation and design improvement.

A teacher tells a story to a group of children

Solution

1. Targeted Marketing Campaigns: 

Paid Advertising: Early Learning Solutions implemented a series of paid advertising campaigns designed specifically for the Hurstville area, majorly populated by the Asian community. By targeting local demographics and utilising geo-specific advertising strategies, the campaigns effectively reached families looking for quality childcare options in the region.
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Localised Messaging: The marketing materials were crafted with a keen understanding of the local audience, emphasising the unique aspects of Kiddyland Montessori's offerings and addressing the specific needs and preferences of the Hurstville community.
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2. Marketing Consultation: 

Local Area Marketing: The Early Learning Solutions strategist provided consultation to the Centre Director, giving guidance on strategic interaction with local businesses, religious organisations and local council facilities in drumming up referral activities.
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3. Design and Branding Enhancement: 

Updated Branding Collateral: The agency redesigned the centre’s branding collateral, including brochures, flyers, and digital assets, to reflect a modern and professional image that resonates with local parents. 
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Improved Signage: New, eye-catching signage was developed to enhance the centre’s visibility and appeal. This included updated outdoor signage that better communicated the centre's values and the benefits of its Montessori approach. 
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Website Design: The website of the childcare centre was overhauled in its design and user journey, creating a significantly better website experience and stronger brand appeal to parents seeking childcare. The modernised design boosted the prospective parents’s confidence in submitting their interest for a tour booking.

Results

The initiatives led by Early Learning Solutions achieved significant success for Botany Bay Preschool:
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Increased Visibility

The targeted local marketing materials and social media ads effectively raised awareness about the preschool’s Open Day, resulting in heightened community interest.
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Enhanced Local Presence

The localised approach to advertising and design helped the centre stand out in a crowded market, effectively attracting more ethnic families from the Hurstville area.
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Stronger Brand Perception

The refreshed branding and improved signage contributed to a more professional and appealing image, reinforcing the centre’s reputation as a top choice for early childhood education.
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Conclusion

Early Learning Solutions’ focused marketing and design strategy significantly boosted Kiddyland Montessori’s occupancy rates, demonstrating the power of targeted local advertising and modernised branding. By addressing the challenges of high competition with a tailored approach, Kiddyland Montessori was able to enhance its visibility and attract more families.

If you’re looking to elevate your business’s presence and drive growth, contact us to discover how our tailored solutions can help you achieve similar success.