Case study

Do-Re-Mi Early Learning Mount Vernon: From Half-Capacity to Profitable in Months, Not Years

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A carer instructs children in the playground

Background

Do-Re-Mi Early Learning Mount Vernon is a renowned childcare centre known for its dedication to early childhood education. Despite its exceptional facilities and commitment to quality, the centre faced a significant challenge: it struggled with lead acquisition and was operating at only half of its capacity due to limited visibility in a competitive market and outdated brand design.

Challenge

The childcare centre's remote location and traditional marketing approach made it difficult to attract new families. The outdated design of the centre’s website and its marketing materials did not reflect the vibrant and engaging environment within. As a result, the centre was not achieving its full potential, impacting both its occupancy rates and overall growth.

Early Learning Solutions was brought in to address these issues through a comprehensive strategy involving both marketing and design.
A teacher tells a story in front of a group of children

Solution

1. Marketing Revamp:


  • Paid Advertising Campaigns: Early Learning Solutions launched targeted paid advertising campaigns to increase visibility and attract new leads. These campaigns were strategically designed to reach potential clients in nearby residential areas and highlight the unique offerings of Do-Re-Mi Early Learning.
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  • Social Media and Online Presence: Early Learning Solutions enhanced the centre’s online presence by leveraging social media platforms and search engine marketing to engage with local communities and drive traffic to the centre's website.

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2. Design Overhaul:


  • Modernised Branding: The design team updated the centre’s branding, including its colour scheme, marketing materials, and branded signages to reflect a more modern and engaging image.

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  • Website Design: The website of the childcare centre was redesigned to reflect a more attractive first interaction for parents seeking care for their little ones. The updated design helped convey the high quality of care and educational experiences offered.
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Results

The implementation of Early Learning Solutions' strategies led to remarkable improvements:
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Increased Capacity

The centre, which initially operated at around 60% capacity, achieved a significant boost, reaching more than 80% capacity within just six months.
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Enhanced Brand Perception

The modernised design and updated marketing materials have enhanced the centre’s brand perception, making it more appealing to prospective families.
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Improved Lead Generation

Targeted marketing campaigns delivered impressive results, with lead generation increasing by 113% over six months. Additionally, the cost per lead dropped by 52%, allowing the centre to fill available spots more efficiently and cost-effectively.
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Conclusion

Through a strategic combination of targeted marketing efforts and a comprehensive design overhaul, Do-Re-Mi Early Learning Mount Vernon transformed from a centre struggling with low occupancy into a thriving facility nearing full capacity. Early Learning Solutions’ approach not only addressed the immediate challenges but also set the stage for long-term success and growth.

For more information on how we can help your business achieve similar results, contact us today.

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