Case study

Do-Re-Mi Early Learning Mount Vernon: From Half-Capacity to Profitable in Months, Not Years

A carer instructs children in the playground

Background

Do-Re-Mi Early Learning Mount Vernon is a renowned childcare centre known for its dedication to early childhood education. Despite its exceptional facilities and commitment to quality, the centre faced a significant challenge: it struggled with lead acquisition and was operating at only half of its capacity due to limited visibility in a competitive market and outdated brand design.

Challenge

The childcare centre's remote location and traditional marketing approach made it difficult to attract new families. The outdated design of the centre’s website and its marketing materials did not reflect the vibrant and engaging environment within. As a result, the centre was not achieving its full potential, impacting both its occupancy rates and overall growth.

Early Learning Solutions was brought in to address these issues through a comprehensive strategy involving both marketing and design.

A teacher tells a story in front of a group of children

Solution

1. Marketing Revamp: 

Paid Advertising Campaigns: Early Learning Solutions launched targeted paid advertising campaigns to increase visibility and attract new leads. These campaigns were strategically designed to reach potential clients in nearby residential areas and highlight the unique offerings of Do-Re-Mi Early Learning.
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Social Media and Online Presence: Early Learning Solutions enhanced the centre’s online presence by leveraging social media platforms and search engine marketing to engage with local communities and drive traffic to the centre's website. 
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2. Design Overhaul: 

Modernised Branding: The design team updated the centre’s branding, including its colour scheme, marketing materials, and branded signages to reflect a more modern and engaging image. 
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Website Design: The website of the childcare centre was redesigned to reflect a more attractive first interaction for parents seeking care for their little ones. The updated design helped convey the high quality of care and educational experiences offered.
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Results

The implementation of Early Learning Solutions' strategies led to remarkable improvements:
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Increased Capacity

The centre, which initially operated at only 50% capacity, saw a significant rise and is now operating at nearly full capacity.
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Enhanced Brand Perception

The modernised design and updated marketing materials have enhanced the centre’s brand perception, making it more appealing to prospective families.
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Improved Lead Generation

The refreshed branding and improved signage contributed to a more professional and appealing image, reinforcing the centre’s reputation as a top choice for early childhood education.
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Conclusion

Early Learning Solutions’ focused marketing and design strategy significantly boosted Kiddyland Montessori’s occupancy rates, demonstrating the power of targeted local advertising and modernised branding. By addressing the challenges of high competition with a tailored approach, Kiddyland Montessori was able to enhance its visibility and attract more families.

If you’re looking to elevate your business’s presence and drive growth, contact us to discover how our tailored solutions can help you achieve similar success.

Do-Re-Mi Early Learning Mount Vernon: From Half-Capacity to Profitable in Months, Not Years

Background

Challenge

Solution

Results

Increased Capacity

Enhanced Brand Perception

Improved Lead Generation

Conclusion

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Do-Re-Mi Early Learning Mount Vernon: From Half-Capacity to Profitable in Months, Not Years

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